In the broadest sense, any email sent to an existing or potential customer can be considered email marketing. For most websites, email marketing campaigns include email blasts, weekly newsletters, promotional emails, and other content of a similar nature.
Our Approach To Email Marketing
Building the brand online
If there are currently 4.5 billion active internet users worldwide, how many of them have active email addresses? Let’s just agree on “a lot”. Our specific email marketing services include audience segmentation, content personalization, and automation workflows.
These elements of marketing are so important because they allow you to understand user behaviour so you can ultimately personalize content and targeted campaigns. In 2020 and beyond, having quality email marketing for your website is no longer just a nice extra – it’s a necessity.